#1 Create a clean user experience.
Have you ever landed on a blog where the information was all over the place and the blog didn’t have a focus?
Creating a clean user experience can mean anything from having as few things on your blog as possible. Make sure that the keywords and phrases that are meant to guide readers to take a certain action is in a larger-than-usual font size that sticks out to them. Make sure that your search bar is handy so that if they can’t find something, they can search for it immediately. If you’re selling a product on your website, make sure that your sales page is optimized so that it answers all of their questions, concerns, and objections before they bounce away from your blog.
#2 Write for lazy and busy people.
One of the biggest reasons people love following blogs other than it being convenient is because they are looking for a real face out there who seems more like a friend and whom they can count on. As a leader who knows your niche well, people come to you for immediate solutions.
The truth is: write for lazy people. Make it easy for them and they will always come back to depend on you.
For example, in the fast fashion world, trends move so quickly. Trends come as quickly as they disappear. When your readers want to see a video on the many ways to wear an off shoulders top, everything from immediate outfits to where they can get the pieces online should be available at their desire.
#3 Optimize your site with links that guide and incentives that inspire an action.
The first version of my blog layout was nothing like what it looks now. I had a large banner with blocks of baby pink splattered all over my website. Thus, I hated the final product and decided that the look was not what I was seeking for at the end. The hot pink and busyness also didn’t match my minimalistic lifestyle.
The current look is much cleaner with a basic banner that only has our brand name on it as well as multiple places throughout the homepage for new readers to opt-in. Since I know my goal is to grow my email list from the start, I wanted to make sure that the landing page is optimized so that new readers can sign up for access to our resource library from more than one spot. That way, if they miss the first prompt, they can’t miss the second one. And if they miss the second one, hey, there is still a third one.
Also, as your blog grows, you will have more content and articles written. You can always go back and link your own posts together that will create a better story for your readers. Otherwise, a ‘related articles’ plugin is always available on WordPress or Disqus.
Linking your own posts together that’ll tell a cohesive story should be part of your content strategy. @heyojudes