I see so many people struggle with coming up with their own blog names. I know it feels like a brand name and you just don’t want to get it wrong. It feels like once you pick it, you have to stick with it for life.
That’s not true, btw. You can always change your domain name later on. You have to pay a small fee to purchase another one, but it’s doable and nothing’s forever.
In Chinese culture, there’s even this proverb that says, “a newborn’s worst nightmare is having the wrong name.”
Sounds like an exaggeration? It is. You might get a few chuckles from friends who find entertainment value if your parents gave you a name like “North West.”
But the truth is, as long as you have something that “makes sense”, people will almost never care what your blog name is. They don’t come for the blog/brand name despite what you want to think.
Again, they come for the helpful content.
There are four ways you can approach when coming up with a blog name.
#1 Your blog name can be your own name.
A couple weeks ago, someone asked me on how she can come up with her blog name. She already has a few clients and just needs to pull together a website so her online presence looks more professional and locked down.
I was like, “Wow really? Good clients are much harder to land than coming up with a blog name.” And when you already have everything and ready to put on a website, the blog name should really be the last mental struggle.
I told her, “If the worst case scenario comes and you can’t come up with a name, just “brand you.” In a sea of designers, you really want to be remembered as yourself anyway. Not a blog name that’s abstract like “Cookies and Unicorns” or “Marvelous Magnificence.”
A few examples of bloggers who do this are:
There are a few reasons why I love this:
- You immediately know who you’re reading from
- Your readers don’t have to remember your blog name and your real name
- It’s more personal and I feel like I’m friends with the person who’s writing to me
- Since most blogs are written by just one person, anything other than a personal name can sound pretentious
#2 Your blog name can be formed by merging two words to form a single unique word.
Some people are afraid of using their names online for whatever reason. Melyssa Griffin (above) started off her blog as “The Nectar Collective” before she rebranded it to her own name.
I’ve heard people who use only a partial name, nickname or some other name because they don’t want their boss to find it. Whatever your reason is, it doesn’t matter.
When I first started this blog, the domain was always heyjudess.com, but my blog name was “Talence.” It was a merge of “talents” and “influence.”
Anyhow, a few months ago, I grew tired of the word “influence.” At the same time, I wanted a more personal connection with my audience so I only refer to my blog as heyjudess.com. It’s not a big deal and I never made a public announcement about it.
So why did I name it “Talence” in the beginning you must ask?
I’ve always believed in using your own talents when it comes to doing work you love. This is something I’ve held onto since working in recruiting/hiring. When you’re using your talents, you can do something better than someone else who wants to do that same thing. And when you’re using your talents properly, you deliver better work that’s valuable to others. And when people begin to notice you, you’re growing your own influence.
I don’t know many people who do this, but an obvious example is Mariah from “Femtrepreneur.” She merged the words “female” and “entrepreneur.”
You can probably guess that she teaches females how to become entrepreneurs online, but of course, things aren’t always that strict. There are males in your audience as well.
Which brings me back to my point: you can just let your blog content determine your blog name.
#3 Your blog name can be searchable keywords that are descriptive of what your blog is about.
This is a neat trick. I don’t know if bloggers do this intentionally or they just want their blog name to be descriptive of what they do. The trick here is to use a keyword that you also want to rank for in your blog name.
Here are two examples:
- Krista Dickson from Blog Beautifully
- Brittany from Thrifts and Threads
In Krista’s case, she writes about “monetization for new bloggers.” One of the keywords she will want to rank for is “blog.”
In Brittany’s case, she shares a mix of thrifts and cool mid-to-high end fashion finds on her blog. One of the words her readers might search for is “thrift” (finds).
And because it’s competitive when it comes to search ranking, you want to find every chance to be found.
#4 Your blog name can be descriptive of your long-term vision and mission (your true brand).
The final way to name your blog name is to create a brand name around a larger mission you’re serving. A blog is just a platform that delivers your content to your audience. A brand is something that has soul, emotions, and vision.
An example of someone who does this is Kimra Luna from Freedom Hackers. Her domain name is “freedom hackers” and it’s very descriptive of the mission she is sending people on. Even her brand icons are all spaceships flying into various planets — very mission based. Her mission is to help people find freedom by branding themselves online.
It may be hard to come up with a brand vision from day one so I wouldn’t stress over this too much. It takes time, effort, and real action for visions to become clear.
Blog names may be fun to explore and entertain yourself with. But it’s hardly the most important component of blogging.
At the end of the day, it’s something that’s more important to you than anyone else. As long as your blog name isn’t offensive or too long to type out, most people won’t care.
With that said, have fun coming up with yours today!
You can download the worksheet below to help you brainstorm!
Until next time,