There are a few terms that people are throwing around that makes me cringe a bit sometimes. We are all guilty of it from time to time. It’s okay to call ourselves a certain stereotype to industry insider because they get it, but what about people outside? Niche is a huge topic in blogging. There are even websites dedicated to helping you find a profitable niche.
Give or take, I’m sure sometimes we throw those terms around because it’s easy for us to say and even easier for the person next to us to understand. It’s much easier to say, “I have a mom blog” than to say “I have a mom blog that helps new moms nurture their bodies through herbal remedies post-pregnancy.”
The first one will likely generate a reaction along the lines of, “Oh that’s good for you.”
But the second response will likely make people go, “Wow, I need this!”
Which one is more articulate and clear? The second one, of course.
The second “mom blogger” not only knows what category she falls into, but also knows how she helps other moms, what to use, and when to use it!”
The second reason is that it’s hard to imagine a niche working for us unless someone has claimed it before. It’s much easier to say we are something that’s proven to work for someone else.
Today, I want to go over how you can niche down further and communicate your value to people outside of your industry.
Do you identify as one of these bloggers?
#1 The Life Coach
I have a love-hate relationship with the term “life coaching.” On the surface, it’s a term that everyone can connect with. I mean everyone is human and we all have a life so it appeals to everyone. But that’s also where the problem lies. It appeals to EVERYONE.
And now that there are so many of ’em, the term sounds a bit pretentious to me.
So what are you helping people with? A couple major things that will always appeal to the masses are:
- Career coaching (How to build a 6-figure career you love)
- Dating coaching (How to get more dates with qualified partners)
- Relationship coaching (How to get over your two-year itch)
- Marriage coaching (How to maintain sparks past the 7-year mark)
- Parent coaching (How to tackle the responsibility of being a new parent)
If you think about all the major aspects of life that the average person goes through, this “life coaching” thing you’re in can come across as a bit bland.
And even within these sub-categories of “life coaching”, there are lots of niches that you can be part of. Let’s take career coaching as an example. You can be someone who tackles the niche for.
- New grads and how their work performance is measured by results and not by “having your homework” done
- Mid-level managers who want to take the next leap in their career
The other thing to keep in mind is that someone who has built a 6-figure career might have spent most of her living energy doing that so she can’t claim to be an expert in relationships or parenting all at the same time.
#2 The Self-Help Guru
I’m talking to your manifesting, personal development, and mindset peeps here.
Personal development is another popular niche and like, “life coaching” it can cover every topic under the sun. In an ideal world, everyone will strive for personal development — otherwise, everyone will live a stagnant life.
In life coaching, we broke down the different aspects of life the average person will go through. For self-help, we can cater to different groups of people with different motivations.
For example, you can write for:
- Ambitious millennials who want to make an impact working for startups
- Young moms with no real career and who feel like their only purpose is caring for their kids
- Introverted employees who can navigate office politics like a winner
- Bloggers and entrepreneurs who have the fear of visibility, success, or failure
These groups of people are all wired differently psychologically, but you’re bringing out the guru in them in a different way.
#3 The Mommy Blogger
If you tell yourself you have a mom blog, the first thing that pops into people’s minds is “Oh she must be a mom and she has a blog. Okay, I get it.”
I suspect that people who identify as “mom bloggers” love the sense of community they get, but there has to be more to it than it just being a “mom blog.”
As a mom, what’s your specialty?
Is it toddler parenting? Gardening for apartments? Or DIY arts and crafts and creativity for children?
Once you find something that you specialize in, it’s not to say you can’t write about anything else. People can immediately identify you as the expert for what you set yourself up for.
#4 The Health and Fitness Blogger
The health niche is such a large space. Good health is a prerequisite for everything in life. Without health, we can almost never focus on advancing our careers or finding a life partner.
Still, there are many aspects of health you can focus on. A few ways of niching down is writing for:
- Patients going through cancer and how to overcome emotional roller coasters and regain mental clarity
- Overweight or obese people who want to use yoga for weight loss
- The busy moms who want to find balance between healthy cooking without having to go the organic market every week
Notice that these niches are not only more narrow, but they solve a problem.
You’re helping the cancer patient get through emotional turmoil — something that sounds impossible to leap over when it’s the medication controlling you.
How to use yoga to lose weight (Here, you have a specific method and it’s used to achieve a desire many Americans want)
Here you’re challenging how important organic foods are. You’re solving the problem of still eating healthy, but without having to go out and buy fresh ingredients
#5 The Lifestyle Blogger
This includes fashion, beauty, travel, or lifestyle talk.
I started spending more time in the online world when I began to have an interest in the makeup, skin care, and fashion area. Also, because of this, the first blog I started making money online with was when I started writing reviews for skin care products with an emphasis on Korean products.
It’s easy to fall into the realm of reviewing products or creating beauty tutorials for a specific look. While fun to look at, I knew immediately that’s not where I wanted to focus on. First, I won’t even experiment with those looks because they’re so impractical and “not me.” Second, it’s not solving a specific problem.
While many beauty bloggers talk about the same products, a better way to brand yourself and communicate your value is:
- How to cure long-term acne using only simple homemade remedies
- How to travel luxuriously when you’re on a budget
- How to shop for high-end items for half the price
When you reframe your niche by articulating more specifically, people will begin to distinctively know what you stand for. It will help you stand out from everyone else who does “lifestyle blogging.”
Notice that the term “lifestyle blogger” and “life coaching” seems to include everything under the sun, but doesn’t communicate to the outside what you really do. And for someone who’s not in the circle, it’s very hard for them to visualize what a “lifestyle blogger” does.
“Okay, you’re a lifestyle blogger. So what?”
#6 The Social Media Strategist
At this point, social media is here to stay even though I haven’t used my personal accounts in a year. There seems to be more social networks popping up every year.
When social media was new, it was okay to be a generalist because everyone was still learning how each platform works. But as more people want remote jobs and would rather be on social media than in the office, it’s much more competitive to be a generalist.
But now that there are Instagram influencers who are specialists, it makes more sense to be an expert on 1-2 channels. You can be:
- You’re a Pinterest consultant who teaches bloggers how to uses it to drive leads instead of pin recipes
- You’re an Instagram expert who knows how to help bloggers get more brand sponsorships
But what if you have knowledge about all channels? If your clients enjoy working with you and you can show them you can skyrocket their channel, they’ll begin to ask you what you know about other channels.
#7 The Web Designer/Developer
There are thousands and thousands of designers and/or developers if you just pop into a Facebook group. It’s massive and that’s crazy. So how do you specifically distinguish yourself? At the least, you should be able to fall under one of two camps:
Sometimes, people either fall under one of two camps. Fans aren’t as quick to dismiss the other brand unlike iPhone vs Android fanatics.
I have only used WordPress. If you’re a designer or developer, it’s much easier to connect with potential clients if you’re a “Wordpress developer” or “Squarespace designer.”
Of course, you can always further narrow it down to serve “e-commerce businesses”, “infopreneurs”, or someone else. The website features that an e-commerce business needs are different from an info product business. E-commerce businesses sell large volume of products at smaller price points. Meanwhile, info product creators sell a much smaller volume at larger price points.
When you narrow down your niche, does that mean you can’t talk about things outside your niche?
Despite what you think, you can still write about topics outside of your niche. At the end of the day, it’s your blog. Don’t write about it so frequent that it dilutes your authority on your core niche. Also, pay attention to what questions people ask you in your side topics. For example, if your readers are curious about your travels and how it fits in with your freedom lifestyle, then do share that. It’s a human touch.
Frankly speaking, if I knew and cared about a blogger enough, I’d love to know more about their lives outside of what they normally talk about. I’d love to learn a little about their personal life, but a post every 6-8 weeks — depending on how frequent you post.
What makes it so hard to niche down?
The truth is most people don’t believe niching down works until they have seen other people succeed at that niche. It’s easy to see and do something when you have seen it has worked for someone else. And you never wonder if that person ever had the feeling, “will this work?”
It’s a practical way to avoid the unknown and the common sense way to think.
And the easiest way to get started is by diving into something you know and that already has a market. Then after a few months, you begin to hone in on something that works for you by throwing out topics and merging new ones.