I’ve been talking a lot about content marketing lately. And that’s only because writing valuable, in-depth, and purposeful content has really helped me grow my audience both for Talence and for former blogs. For a former blog, I started with crickets just like every blog. By front-loading lots of search-worthy content that I knew readers wanted to know, I was able to grow my traffic from 0 to 30K visitors per month in less than 12 months. And this blog was in a very tiny niche too. In fact, I found it much easier to drive search engine traffic to a niched blog because there’s very few competitors. This was all done through driving organic traffic via search engines with some social media mixed in it.
“So sure, writing valuable and insightful pieces can help me drive more traffic, but creation is such a strenuous and long process. What other payoffs are there?”
Engagement. And education. You’ve spent days brainstorming and researching and another two hours writing about a topic that both holds importance to you and your peeps. There’s really no better response than waking up and reading a comment that says your article or video have inspired them to take a new form of action.
I like to write in-depth articles most of the time, but today I’d thought I’ll do something a little different. Instead of diving super deep into each idea, I’m sharing 30 content marketing tips that you as a blogger or small business owner can easily implement to upgrade your blog immediately!
#1 Create content that is tribe-focused and not you-focused.
Remember, in order to add value in your content, every article you write and every video you create, create it with your ideal reader in mind.
#2 Create a long-term, annual editorial calendar.
A long-term editorial calendar may sound scary, but if you know your business goals, you can lay down your quarterly content strategy. Outline your overarching and recurring themes at the beginning of the year so you can dive deep into the specifics of next quarter’s content.
#3 Create a more detailed, short-term, 3-month calendar.
These are more short-term and detailed editorial calendars and are more flexible. Your quarterly content should still all tie up together to that quarter’s goal.
#4 Creating valuable content is only part of the plan; distributing your content will help you maximize your reach.
You have probably heard that promotion > creation. Instead of constantly churning out content, make sure you experiment with distributing it across different social media channels. These channels can be Periscope, Snapchat, Quora, Medium, Reddit, Twitter, etc.
#5 Use automation tools to re-distribute your content again to reach different and new people.
Meet Edgar, Post Planner or Co-schedule are all great options for automation at different price levels.
#6 Update your highest-performing blog posts because you have more experience now.
You should always aim to write in-depth and long-form content that’s shareable. But the truth is, in the beginning, your articles will tend to be shorter. The more you write and create, the better you get. Also, over time, you’ll have more experience to add to your signature topic. So update those blog posts that are getting lots of hits already!
#7 Know why you’re creating each piece of content so you know which metrics are important to you.
Is your goal to get more shares, email subscribers, comments, or interaction? If you’re getting lots of shares, but ideally you’ll want more subscribers, ask yourself: is your lead magnet not compelling enough?
#8 Repurpose your top 3 highest performing blog posts into another form of content.
Check your Google Analytics or WordPress stats to see which posts have the highest page views, engagement, and shares. Then repurpose these blog posts into email courses, Slideshare, or webinars. For example, creating an email course and webinar can help you reach new audiences and collect more subscribers. Likewise, if you want to tap into audiences that hang out on Linkedin, Slideshare is a popular form.
#9 Focus on creating two high quality, in-depth, and purposeful long-form content per month.
Long-form content can be blog posts over 2000 words or webinar presentations. If you’re afraid of creating a webinar on an unpopular topic, choose a topic from a high performing blog post and expand on it.
#10 Join Facebook groups in your niche.
Listen and be empathetic about the struggles and problems people are having in relation to your niche. This is how you write content for an audience who needs your articles and ideas.
#11 Create a “hack” post in your topic and niche.
Everyone believes they live a busy life these days and anything that simplifies their life is highly valued! Strategies can appear as time-consuming to implement as effective as they are, but everyone loves simple and easy-to-do hacks. Hacks can also give your audience a quick win and leave them empowered for more of your bigger and deeper content later on!
#12 Create a “resources”, “top tools”, or “free tools” to use in your niche.
If a piece of software, an app, or a tool can solve the problem, people won’t feel like it’s a problem anymore. And if it’s a free tool or resource, well, who would complain about that?
#13 For each blog post you write, create a series of tweets for each point, way, reason, or list item you write.
For example, if your post is called “11 Ways to Create a Delicious Dinner in Less Than 20 Minutes”, repurpose your article into 11 tweets, one tweet for one way.
#14 Add your link to your own promotional graphics so that visitors find a way back to your site.
For example, when bloggers re-pin your articles on Pinterest, people will still know you’re the original owner of the graphic. Sometimes pinners change the link to their own URL when they repin your pin (intentional or not). I’ve caught people stealing my pins before!
#15 Create a video or write a blog post about a very thought-provoking comment or question a reader made.
There’s no better way to tie your readers into the conversation than dedicating an entire post (or video) to their comment. It really lets them know you value and listen to them.
#16 Guest post will help you reach someone else’s audience.
If you aren’t sure whether blogging is for you or you’re not sure if you can commit, guest post on another blog in your niche. You can still send people back to your landing page and have them sign up for your email list. This way you can still keep in touch with people who love your ideas, but you don’t have to worry about running and maintaining a blog.
#17 Curation > Creation on social media.
To add credibility to your content and brand, promote other bloggers’ content in your niche as well. This also shows that you’re collaborative and acknowledge other people’s work. Sometimes people are skeptical if you’re the only person talking about a topic, but if you can show that other bloggers are saying the same thing, they begin to see the truth. Remember, people need to be exposed to something seven times before they take action on it.
#18 Write a post on the “30 tips” in your niche.
Long-form articles and strategies really make you a credible authority in your niche, but readers love easy and quick tips that they can implement in less than 3 minutes as well. Strategies can be hard to digest and takes hours and even days to implement.
#19 Make sure every blog post has a focus keyword so search engines know what your article is about.
This helps search engines rank you higher when people search for your term.
#20 Content marketing just like any other type of marketing begins with having empathy for the people you want to help.
Empathy and helping others isn’t outdated. Be consultative and ask questions to get down to people’s pain points to get clients in Facebook groups.
#21 Gather a case study or success story from a client you have helped and made successful.
This will help you sell more products or get more clients.
#22 Write a post on your personal story with your topic and niche.
Why did you choose your niche and what kind of success has it brought you? How has it elevated your life? Storytelling bridges the gap from a stranger to a friend. This type of post is meant to inspire your readers.
#23 Curate a post of the best articles on a specific topic in your niche.
If you stay updated within your niche (like you should be), this really helps your readers consolidate the information in your niche. It’s much easier for them to bookmark your post for reference later than to bookmark 30 different articles in the same niche. You did all the heavy-lifting work for them.
#24 Go back to your stats and check your top 5 highest traffic-generating blog posts.
Add a relevant lead magnet to each one to build your email list.
#25 Email people in your niche, ask them a question and write a roundup post on a desirable topic in your niche.
Compile all the answers into a post and email those influencers to let them know when your post is being published. Let them know that they can promote it; bloggers are much more willing to promote something that they took part of as it’s free press for them as well.
#26 Discover your ideal reader so you are writing for people who need your ideas and knowledge.
Your ideal reader is someone who wants to read the majority of your articles because it’s so relevant to them. If people click away from your website after the first article they read, then these people aren’t converting to raving fans.
#27 Create a roadmap for your content.
If you have created a series of posts, but they’re all scattered around your blog, create a post to link them all together. It might be obvious to you, but it would help new readers immensely.
#28 Use the “Yoast SEO” WordPress plugin to verify your focus keyword and correct content mistakes.
I use to hate this step, but having a focus keyword really helped me refine the purpose of each article I published.
#29 Use Google Keyword Planner and KWFinder to verify how popular your keywords are.
You want to use keywords that the ideal reader will actually type into the search engine.
It’s a one-click sign in for people to engage with you. Don’t make it hard for them to leave a comment. Comment forms that require you to leave your name, URL and email are so last decade. People are busy, remember?
Which tip will you implement? Let me know below in the comments!
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