Getting more blog traffic is the number one thing most bloggers say they want. I always prefer long term strategies, but even every strategy begins with smaller blogging tips and tactics.
So today I’m sharing with you nine tips to get more blog traffic.
And you’ll probably like this… most of these actions will only take all of five minutes to implement!
#1 SEO-ify your content, but still write like a human.
SEO isn’t my favorite subject, but it’s the best way to get organic traffic. It does take up to year, but the hard work will pay off and it’s much better than a tweet that only has a lifespan of 20 minutes on someone’s feed.
You can spend 5 extra minutes to SEO-ify each blog post before you hit publish. Your other option is to go back and SEO-ify your post when you have time. I call this batching. You don’t even need a SEO checklist. The Yoast SEO plugin is free and walks you through your audit!
#2 Craft a headline that converts but still has personality.
One of the worst mistakes you can make is not create a killer headline that converts. Whatever you post online, remember, it’s all about copy.
What is copy you might ask?
Good question. I didn’t know it was a thing before I started blogging.
Copy is writing so that your headline is clear, has personality, and that resonates with your readers. The problem here is that most people write blogs for themselves, talks about their day, and what goes on in their life.
The easiest way to write headlines that convert is starting off with “how-to” or “the ultimate guide to.” For example, don’t use headlines like “Pink Peony.”
Otherwise, if you want to be a rockstar at crafting good headlines, I have a good formula you can follow for beginners. You can get more creative and test things every now and then, but if you’re wondering why your pins aren’t getting – or your content isn’t getting clicked, you want to begin implementing this.
#3 Create longer pins to get more real estate on the Pinterest smart feed.
You probably heard it before. In order for your pins to convert, you want to keep them long and vertical. Horizontal pins don’t get much views, repins or clicks simply because they don’t stand out in the crowd of content on the platform.
You probably know how to use Canva to create pins. In case you don’t, I have a video tutorial you can watch here. In the tutorial, I just went with using the Pinterest template – which is fine. But over time, I realized that my pins pale in comparison to other people’s pin in the smart feed.
I used light colors, thinner and smaller fonts, but most importantly, my pins were a little shorter than other people’s pins on the feed. I’d suggest that you go a little longer on the height of your pins. There’s no right or wrong answer here, but I have a few pins that are too long while some are too short. My sweet spot for vertical pins is around 1300-1400 in height.
Example of one of my older pins from 1 year ago (735 x 1102 pixels)
Example of one of my more recent pins (735 x 1300 pixels)
The bottom line is: longer pins take up more real estate in the smart feed and they become more noticeable.
The next time you create a pin, take a moment and use custom dimensions. The width stays the same, 735 pixels. I will consider increasing the height to 1300-1500 and play around with what size fits with your headline and stock photo.
#4 Bold your headings for scanners and Google
This is a no-brainer tip that I see too many bloggers skip. Interestingly, I’ve always loved headings because it keeps things organized. My brain naturally thinks in big points so I always sketch out the outline of every post before I even start to write.
But staying organized and making your articles look professional isn’t the reason why you want to use title headings.
Yo, so what’s the deal with headings?
When you use headings that are H1 and H2, it helps Google and search engines understand what your content is about. And that ranks you higher!
#5 Update your blog images with alt text.
I don’t know about you, but I’m not too good with details and find them tedious. And adding “alt text” to my blog images just seems like another task.
But like with headings, adding a few lines of text and some keywords will help your images to be found. You might know that Google has a “image search” section, right? You want your image to be found there too!
#6 Mention a top blogger in an example or case study.
I don’t know how frequently you read this blog, but one of my favorite ways to write is by showing you some examples along the way. Other times, I use myself and personal experiences as the example.
One of the perks of using other top bloggers as examples is that you can give them a shoutout on Twitter that you mentioned them. If you do this make sure the example is descriptive. Because when you put someone in a good light, they want their own audience to see that other people like them too. They might even retweet your post.
#7 Use at least one image or GIF to entertain.
This one isn’t hard to grasp. We all want to read less and get faster results. Long paragraphs are dry and too much text sounds like work, not value.
Add images to set the mood or even GIFS to entertain — if that’s part of your brand!
You can take your own photos and that is a popular thing to do for people in lifestyle niches. But if you’re in a less visual niche, you can always save time by using stock photos.
#8 Decompress images to increase pagespeed loading time.
Before you upload your photos to WordPress, use an image compressor like Optimizilla to decompress your images. This will help your website’s page load faster.
You can also use Google’s Page Speed Insights or Pingdom to see how your website perform. Finally, if pagespeed is something you want to improve beyond decompressing images, WP Engine is a good option for a host.
Readers are much less likely to leave a blog that loads fast. Again, people are busy.