Social media tactics change so frequently that we can’t even trust them anymore. To ensure that you’re implementing evergreen strategies, I’m sharing with you four tweaks that you can make on your blog to get more subscribers, page views, and shares!
Because let’s face it, that doesn’t go out of date.
And I know that in my 10 years of blogging, I know that social media algorithms come and go. But the only thing you have control over is your email list.
When you know that your email list is the only tool that you own, you will want to invest your money and time into growing that. And that’s exactly what this post will walk you through.
1| Include a freebie at the end of your blog post in exchange for their email.
If you have been blogging for a while and have a whole arsenal of blog posts, you’re in for a treat. Writing brand new content takes a lot of time.
What you can do is go back to some of your older blog posts and find the ones that get the most traffic. Then, add a bonus PDF download at the end of the blog post.
If you’re just creating your first freebie, go easy on yourself and go some something simple, like a one-pager PDF, checklist, cheat sheet, or tracker. Frankly speaking, the format of the freebie matters less.
What matters most is: what is the next step they should take based on what you just wrote about?
I usually ask myself, based on what I just wrote about, what kind of freebie can I give away that will make their lives easier? Sometimes, it’s recording a walkthrough tech tutorial that guides them through creating a viral pin. Other times, it’s a simple checklist that they can grab-and-go or stick to their refrigerator wall.
2| Create multiple sign-up forms on your blog to make sure they don’t miss it.
Leaping from our last point, if you have a few freebies on your blog, you can amp up your website to make it an even bigger subscriber-generating machine.
Rarely, will you ever grow your list to 1000 if you only have one freebie on your blog? That’s because if you talk about multiple topics on your blog, people come to your blog for various reasons.
In an ideal world, everyone who comes to your blog will be interested in every blog posts you wrote.
Sadly, that doesn’t happen often, and definitely doesn’t happen to everyone.
What you can do, is create different freebies for different groups of people. For example, let’s say you’re a food blogger. Someone who is interested in trying your recipes might not be interested in starting a food blog.
Likewise, you might have some aspiring food bloggers who want to learn from your food blogging experience. These aspiring food bloggers don’t care about your recipes (because they have their own to share), but they do want to learn from you about food blogging.
You see… those are two different groups of people with different interests, aspirations, and goals.
Diversifying your freebies is a great way to get more subscribers and grow your email list.
One other thing I keep in mind when creating my freebies is to make sure that I want to release a future product on the topic. Of course, you don’t have to think so far ahead. Sometimes, bloggers diversify their freebies just to gauge people’s interest in a topic.
You can do it either way, but I’ve done it enough times where I grew a list only to realize I would never want to create, support, or be known for a particular topic. So I don’t create any freebies or even write any more content for something I don’t want to be known for.
3| Include a share button or “Pin it” button to encourage shares.
Including share buttons is another way to get more subscribers and raving fans.
I do this selectively in some blog posts, however. For blog posts that have a unique freebie, I don’t prompt my readers to pin my image to Pinterest.
I’ve only recently implemented this because people come back and tell me that “I love your blog post. I will definitely pin this for you.”
D’aww, I love this!
But I know that my goal at the end of the day is to get more subscribers. So if they are going to take one action, I want them to sign up for my email list. Once they’re on my email list, I have a series of onboarding emails that will help them to get to know my brand better.
Share buttons are cool to have and you can always check your Pinterest analytics to see if people are pinning from your site. Now, for me, I only prompt people to “Pin this” near the end of my blog post if I don’t have an opt-in freebie ready made for them.
I use Social Warfare for my website, but SumoMe is also a popular option. I personally love the look of Social Warfare more and it doesn’t get in the way of readers reading my articles.
Both WordPress plugins have a free and paid version.
4| Interlink related blog posts to increase your page views.
One of the mistakes you can make is to assume that your readers will automatically go through and read every blog post you have.
Most people will only be looking for the topics they stumbled on your blog to find. For example, if one of my readers landed on my blog to read more about productivity, then most likely they don’t care about getting more subscribers.
But what I can do is to put more content that’s about productivity in their face. One way I do this is to interlink my blog posts. And there are two ways you can do this:
- You can add a “Related Post” link right beneath a similar topic
- You can link the actual text you wrote to related article
When you only have five blog posts, this might sound impossible. But once you have 50+, you will soon realize that a reader who is interested in one topic is also interested in another blog post on the same topic.
When you interlink your blog posts, it lets the reader know that you are serious about writing about this topic.
Now go back to some of your older articles and interlink similar topics. Never assume that readers are going to hunt down your archives and find it for themselves. Make it convenient for them by creating a more intentional experience to get more page views.