4 Tweaks to Make on Your Blog to Get More Subscribers, Page Views & Shares!

4 Tweaks to Make on Your Blog to Get More Subscribers

Social media tactics change so frequently that we can’t even trust them anymore. To ensure that you’re implementing evergreen strategies, I’m sharing with you four tweaks that you can make on your blog to get more subscribers, page views, and shares!

Because let’s face it, that doesn’t go out of date.

And I know that in my 10 years of blogging, I know that social media algorithms come and go. But the only thing you have control over is your email list.

When you know that your email list is the only tool that you own, you will want to invest your money and time into growing that. And that’s exactly what this post will walk you through.

1| Include a freebie at the end of your blog post in exchange for their email.

If you have been blogging for a while and have a whole arsenal of blog posts, you’re in for a treat. Writing brand new content takes a lot of time.

What you can do is go back to some of your older blog posts and find the ones that get the most traffic. Then, add a bonus PDF download at the end of the blog post.

If you’re just creating your first freebie, go easy on yourself and go some something simple, like a one-pager PDF, checklist, cheat sheet, or tracker. Frankly speaking, the format of the freebie matters less.

What matters most is: what is the next step they should take based on what you just wrote about?

I usually ask myself, based on what I just wrote about, what kind of freebie can I give away that will make their lives easier? Sometimes, it’s recording a walkthrough tech tutorial that guides them through creating a viral pin. Other times, it’s a simple checklist that they can grab-and-go or stick to their refrigerator wall.

Related: 7 Types of Freebie Ideas To Grow Your Email List

2| Create multiple sign-up forms on your blog to make sure they don’t miss it.

Leaping from our last point, if you have a few freebies on your blog, you can amp up your website to make it an even bigger subscriber-generating machine.

Rarely, will you ever grow your list to 1000 if you only have one freebie on your blog? That’s because if you talk about multiple topics on your blog, people come to your blog for various reasons.

In an ideal world, everyone who comes to your blog will be interested in every blog posts you wrote.

Sadly, that doesn’t happen often, and definitely doesn’t happen to everyone.

What you can do, is create different freebies for different groups of people. For example, let’s say you’re a food blogger. Someone who is interested in trying your recipes might not be interested in starting a food blog.

Likewise, you might have some aspiring food bloggers who want to learn from your food blogging experience. These aspiring food bloggers don’t care about your recipes (because they have their own to share), but they do want to learn from you about food blogging.

You see… those are two different groups of people with different interests, aspirations, and goals.

Diversifying your freebies is a great way to get more subscribers and grow your email list.

One other thing I keep in mind when creating my freebies is to make sure that I want to release a future product on the topic. Of course, you don’t have to think so far ahead. Sometimes, bloggers diversify their freebies just to gauge people’s interest in a topic.

You can do it either way, but I’ve done it enough times where I grew a list only to realize I would never want to create, support, or be known for a particular topic. So I don’t create any freebies or even write any more content for something I don’t want to be known for.

Related: Video Tutorial: How to Grow Your Email List With Mailchimp

3| Include a share button or “Pin it” button to encourage shares.

Including share buttons is another way to get more subscribers and raving fans.

I do this selectively in some blog posts, however. For blog posts that have a unique freebie, I don’t prompt my readers to pin my image to Pinterest.

I’ve only recently implemented this because people come back and tell me that “I love your blog post. I will definitely pin this for you.”

D’aww, I love this!

But I know that my goal at the end of the day is to get more subscribers. So if they are going to take one action, I want them to sign up for my email list. Once they’re on my email list, I have a series of onboarding emails that will help them to get to know my brand better.

Share buttons are cool to have and you can always check your Pinterest analytics to see if people are pinning from your site. Now, for me, I only prompt people to “Pin this” near the end of my blog post if I don’t have an opt-in freebie ready made for them.

I use Social Warfare for my website, but SumoMe is also a popular option. I personally love the look of Social Warfare more and it doesn’t get in the way of readers reading my articles.

Both WordPress plugins have a free and paid version.

Related: 9 WordPress Blog Plugins to Grow Your Readership

4| Interlink related blog posts to increase your page views.

One of the mistakes you can make is to assume that your readers will automatically go through and read every blog post you have.

Most people will only be looking for the topics they stumbled on your blog to find. For example, if one of my readers landed on my blog to read more about productivity, then most likely they don’t care about getting more subscribers.

But what I can do is to put more content that’s about productivity in their face. One way I do this is to interlink my blog posts. And there are two ways you can do this:

  • You can add a “Related Post” link right beneath a similar topic
  • You can link the actual text you wrote to related article

When you only have five blog posts, this might sound impossible. But once you have 50+, you will soon realize that a reader who is interested in one topic is also interested in another blog post on the same topic.

When you interlink your blog posts, it lets the reader know that you are serious about writing about this topic.

Now go back to some of your older articles and interlink similar topics. Never assume that readers are going to hunt down your archives and find it for themselves. Make it convenient for them by creating a more intentional experience to get more page views.

What tweak(s) are you going to make to your blog to get more subscribers? Already nailed all of these? What tweaks have you made to your blog that’s gotten you more subscribers? Comment below!

Chat soon,

Judy

Judy

Hi, I'm Judy! I've owned at least four blogs over the last 10 years, from general lifestyle to skincare to blogging. Combined with my experience in digital marketing tech startup, I give away all my blogging and productivity tips and secrets that will make bloggers and creative entrepreneurs successful online.

  1. Ana - The She Approach

    July 22, 2017

    Brilliant article! Couldn’t agree more with everything you just said.
    I would also like to add that not having good navigation systems in place can really hurt you. Just came across a blog with no menu bar, no sidebar and no footer.
    I was completely lost!
    Making it easy for people to browse your blog is so important!

  2. Susan Velez

    January 27, 2018

    Hi Judy,

    Great tips for anyone who is trying to grow their email list. I’ve personally found that just by adding a content upgrade to my most popular blog posts has helped me increase my subscribers.

    Now I just need to focus on getting more pageviews. After all, without the pageviews, your blog isn’t getting in front of enough people so they can see your blog.

    Love the tips that you share in this blog post, I’ll be sure to pass it along as I know that it will help so many bloggers increase their subscribers.

    Have a great day 🙂

    Susan

    • Judy

      January 28, 2018

      Thanks for stopping by and leaving a comment, Susan! You’re totally right. Step one is to get the traffic in the door, otherwise there’s no one to convert to subscribers haha.

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