One of the biggest mysteries of being a new blogger is: What should I focus on? When you see others in the blogging world who built up an entire content empire, it makes you feel overwhelmed. You feel like their Day 500 has to look like your day one.
But the truth with organic traffic, blogging, and content creation are, it takes time. All your hard work and productivity shouldn’t — and won’t — come overnight. It takes time to build up an arsenal of content that continues to drive traffic for you on autopilot.
So in today’s article, I’m going to share with you the priorities you should be focusing on as a new blogger.
#1 Content Creation
Always have your mind turned on to creating content. And you probably heard it before — create content and publish consistently. Sure, you should definitely publish a few times every week if possible.
But how do you do that when you’re new to content creation… and maybe not that efficient at it yet?
If you’ve never written anything before, then writing might not come easily to you. That’s just the truth and the way it works. Writing is like a muscle. The more often you do it, the easier it gets.
My challenge to you is that if you want to be able to publish content consistently, follow these tips:
- Get better and faster at writing by doing it every day
- Begin and start training yourself to see the world through a storytelling lense.
- Get better at knowing and understanding your ideal client so you know exactly who you’re writing for each time
Write every day.
This is by far my best tip for you. And I know, I know, it’s not some kind of fun hack that helps you do nothing by doing this one little thing. But most of my blogging tips aren’t catered to lazy people anyway.
So if you’re reading this, I’m sure you’re a passionate little soul who loves to create… on some level. Hopefully…
I know there are guidelines that you should publish at least once or twice a week and that’s good. But you should never write your article the day or even the week before it gets published.
Yeah, you heard that right. If you want to be a boss blogger who always has content publishing, you need to batch create your blog posts at least a month in advance.
Some say you should have a buffer of two months worth of content, but I usually do one month. Now that does require you to plan ahead of time. Also, you want your content topics that are being published that same month to be themed.
And my final word is: it doesn’t matter what form of content you’re creating, you want to batch any and all types of content creation.
Train yourself to see the story in everything.
One of the biggest tips I got from working with copywriting clients is that “facts tell, stories sell.”
You want to train yourself to start seeing and telling stories to yourself every day. This isn’t the easiest thing to do, but it’s a valuable skill to have. I’ll admit this is not a skill that came easily to me.
I use to love watching TV shows and movies (I still do, but I watch a lot less now). Ever since I learned the power of copywriting, I went back and re-watched many old shows and began to pay close attention to the storylines.
I realized there’s so many similarities, patterns, and conflicts in all my favorite shows.
So? What does this mean?
It means there are certain characters, archetypes, and story struggles that I care more about than others. These days, I can really watch one episode of something and know if the leading character’s struggle is something I’ll root for or not.
What does this mean for blogging?
You want to inject more stories into your content, whether that content is a blog post, Instagram photo, or Facebook post.
I’ll tell you straight off the bat that telling stories didn’t come easily to me. I can get pretty frustrated when I sit down to write a blog post and have to come up with a story for my intro.
So here’s my tip: start training your mind to see everything that happens as a story. Now, this doesn’t have to be this huge, ginormous Hollywood blockbuster show. I’ve seen copywriters tell stories of a lost Macbook and it was filled with emotion and humor.
Understand your ideal client avatar.
I know, nothing new here. AGAIN.
Getting to know your ideal client avatar takes time. And sometimes it just takes for you actually have that ideal client to really understand it. But you should always try to understand your audience by asking thought-provoking questions. This can be done on your blog or any social channel.
If there was one thing I wished people told me about the ideal client avatar exercise is that: IT TAKES TIME to know them and they are human so they will grow just like you. So this is something that never gets done; you really have to put some heart into this.
#2 Getting Traffic
The second thing to focus on is getting traffic to your blog. And this goes hand-in-hand with your content creation efforts. Search engines, both Google and Pinterest, love brand new and updated content for their users.
I’ve tested this a few times myself. Once I stop creating new content, my traffic tends to dip a little.
I’d admit that when I had my skincare blog, I was a lot more consistent in creating content. That’s one reason why my traffic was able to double every month for at least six months in a row.
This seems to be the case for Pinterest too. I spent two months creating content and during the following months when that content went live, my traffic doubled for the next few months. But once I stopped creating new content, my traffic numbers stagnated and even went downhill.
Of course, there were other factors to be considered too, but creating content is actually a factor I can control. Meanwhile, I can’t control seasonal trends such as holidays and such. (insert link to unstoppable productivity)
There are generally two things I recommend when getting traffic.
Research for relevant keywords.
The first step to getting traffic from Pinterest is to find relevant keywords your ideal client is searching for on Pinterest. I’ll do this even before I start writing the content.
Because you don’t want to finish writing your blog post about a topic only to realize no one is searching for it.
Once you find your relevant keyword, your goal is to get your blog post to rank on the top of Pinterest so it gets found by users who are looking for it.
#3 Plan Ahead
Between creating content and driving traffic to your blog, you’ll be pretty tied up. But know this… always think and plan ahead.
Create an editorial calendar.
Once you’re more attuned to creating content, you want to begin creating an editorial calendar.
There are many ways you can organize your content. You can organize them into monthly themes, seasonal themes, topic themes, or product themes.
Your content strategy and editorial calendar will really depend on your business model and niche. For example, in blogging, seasonal themes are quite irrelevant. Since I write about evergreen topics, it doesn’t matter which month I talk about productivity and which month I talk about blogging.
On the other hand, if you’re in the food niche, you will only talk about Christmas cookies during end of the year (and not in February) when people are actually baking them.
By creating an editorial calendar and following themes, you’re also giving yourself more focus. I know that when I’m creating blogging content, my mind isn’t thinking about productivity and vice versa.
I know you’re a creative soul, but if you want to get things done, you also need some pretty structure to guide that creative juice.
Monitoring your traffic.
If you see that a blog post is getting a lot of attention, the next step is to create a freebie for that blog post.
Related: 6 Reasons Why You Need an Email List From Day One
I do believe that you should launch your blog with at least one freebie so that you’re growing your email list. I show you how to do that inside my workshop, Blog Successfully. (insert link to course)
That’s it! These are the three priorities for the new blogger.
Let’s do a recap:
- Create content every day so you develop it as a real skill
- Get traffic by finding relevant keywords you want to get ranked for
- Plan ahead with an editorial calendar and monitor which blog posts drive the most traffic
Now if you’re struggling with one or more of these areas or you need more hand-holding and accountability to get stuff done, my workshop, Blog Successfully is the best path for you!
Now it’s your turn!
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