Hey peeps! You probably have heard of Pinterest and how it can help you get traffic to your blog. In this article, I’m going to share with you exactly how you can grow your blog with Pinterest so you can get more traffic and people reading your blog.
This article will be split into two parts. In the first part, I’m going to go over:
- What’s Pinterest?
- Why use Pinterest?
- Who uses Pinterest?
- What are the most popular niches on Pinterest?
In part two of growing your blog with Pinterest, I’m going to dive deeper into how you can use Pinterest to get more traffic to your blog. It will:
- Help you gain traction
- Get traffic
- Get noticed
- Get visibility
- Get known
- Get seen
- And most importantly, build your authority
The last point is arguably, the most important. Because you can get all the traffic to your blog, but if your ideal clients or readers don’t see you as the go-to source for that topic, all the traffic in the world won’t serve you well.
Now let’s dive in.
Part 1: Pinterest for Beginners + Bloggers
Pinterest is a hybrid social media platform and search engine.
Why hybrid you ask?
You don’t really get social on Pinterest and most comments like, “Amazing pin!” or “So helpful!”, are regarded as spam. But Pinterest allows for hashtags just like Instagram and Twitter. Now, hashtags are only something Pinterest made official a couple months ago.
Also, because Pinterest is a visual platform, you also need to create aesthetically-pleasing pins to engage the people who you want to attract.
That’s as social as Pinterest gets.
Now how is it a search engine?
This is the fun part for bloggers like you and me! Before you write a blog post each time, you want to research for relevant keywords you want to rank for. The ultimate goal is to get your pin to rank at the top of the Smart Feed.
The Smart Feed is simply the feed of pins you see when you open your Pinterest app. Pinterest has selected a mix of most popular and recent pins that they think you will want to engage in.
Why use Pinterest?
Simply stated, it’s the fastest route to get free, organic traffic to your blog. There are many ways to get subscribers, leads, and visibility such as Facebook ads, Google search, or YouTube.
But all of those have some kind of pitfall.
Facebook ads are expensive and unless you have a product or service to sell right off the bat, it’s like burning cash.
Google’s search engine takes much longer to get traction, especially if you’re in a competitive niche — and most people are. Competition is actually a good thing and I will let you know why in a bit.
YouTube is great for getting traffic and because Google owns YouTube, the algorithm works in a similar way. But the key here is that you own a blog, not a YouTube channel. That means you have to create both a blog and a channel to get noticed.
Really, that’s a lot of work and you want to focus on building one bridge before you build multiple bridges.
Now, why is Pinterest the fastest route?
It’s been around for less time than Facebook or Google so its algorithms aren’t as advanced. Though many bloggers are already using Pinterest to get their blogs seen, it’s still relatively less competitive than Facebook or Google.
When I first started using Pinterest, I got traffic to my blog almost immediately. Now Pinterest loves users who pump out new content so if you’re a new blogger reading this, you’ll want to be creating a lot of new content in your first 90 to 180 days of blogging.
Like I said, you want to keep building that bridge right?
Who uses Pinterest?
Normal people like you and me.
Before I started using Pinterest to grow my blog audience, I used it to gather style, hair and makeup inspiration. Therefore, I created boards like “Minimalistic style” and “Boho chic” and pinned relevant pins to those boards.
Because I found that type of content helpful for me.
So what does that mean?
Normal people, especially women, are already on Pinterest searching for ideas, inspiration, templates, tips and tricks, tutorials, and checklists for their next big project. People are already searching an idea, inspiration or solution to their problem.
So what’s your duty?
Create content that meets what they’re searching for. And as a blogger, you want to create content that answers those questions or helps those people!
If you want to learn more about the Pinterest audience and demographics, Pinterest gives you a brief overview here.
Ultimately, Pinterest is made up of people who are:
- Females, but males are growing quickly too
- Millennial moms
- Households that make an average of $100k/year so they’re looking and are ready to spend
- A high percentage of households who have kids
What this means is that if you have a product or service that caters to these people (females, millennials, parents with children), these people are looking for ideas, inspiration, and solutions to their problems!
What are the popular niches on Pinterest?
The platform is always growing. If you told me that I can find topics like technology and blogging on Pinterest a couple years ago, I wouldn’t believe it. Quora covered all my technology, software, and b2b sales needs that I was searching for at the time.
I was mainly using Pinterest for style inspiration and sometimes, quotes for motivation.
But you’re right. I wouldn’t deny that some topics have a larger audience than others on Pinterest. For example, Pinterest is a visual search engine after all so any topics that require visuals are huge on Pinterest. A few that instantly come to mind are:
- Weight loss (Think in terms of before and after shots)
- Fashion and style (I mean the point of having a unique style is to look good right?)
- Beauty (Why write about something if you can show it?)
- Web and graphic design
But just because you’re not in one of these niches doesn’t mean your readers aren’t on Pinterest. Some of my readers shy away from a niche just because there’s already a lot of people writing and teaching about it.
But you really shouldn’t do that.
Because where there’s more competition, there’s usually more demand and profitability too. A few categories that come to mind instantly are blogs/brands/businesses that teach about money making, healthy eating, or relationships.
There’s always going to be people who are going to need jobs, make money, eat healthy to stay alive and build meaningful relationships to feel good about ourselves.
On the other hand, if you’re waiting to find that unknown niche, there might be little or no demand for it. Maybe that’s why no one has found it yet? Now there are definitely exceptions and I’ve heard and seen super-niched niches about survival skills/tools and herbs that are super profitable.
What niching is really all about is what you make of it.
Part 2: How to Grow Your Blog With Pinterest
Now that you know why you should use Pinterest to promote your blog and who uses Pinterest to find ideas and inspiration for their projects, I’m going to dive into talking about how to grow your blog with Pinterest.
Last week I had a reader ask, “I’m ready to start my blog and I know I should use SEO and Pinterest, but all this is so new and overwhelming for me. How can I get this once and for all?”
Okay, that’s not the exact quote from her, but I don’t want to go dig for the comment right now. I got the idea, so let’s dive in and talk about the solution.
If you’re writing a blog, you want to promote your blog posts. Don’t think that you can write the content, let it sit and wait and people will eventually find it. It’s not going to happen.
So guess what? You need to promote it!
And if you remember what I said earlier, Pinterest is the fastest way to do it. Though you should look into ranking for Google too. But this is the ultimate guide to growing your blog with Pinterest, so we are only focusing on Pinterest today.
You really want to create a ton of content at once and I recommend batching it. And once you do that (whether you batch 5 or 10 at a time), you’re ready to promote it. But before you write anything, I highly recommend that you come up with blog post ideas on Pinterest.
Related: The Ultimate Guide to Batching Your Blog Posts (My Blogging Workflow Revealed!)
You don’t want to write anything that people aren’t going to search for. Now not every blog posts you write needs to be keyword research. But if you’re starting from an audience of zero, you definitely want to research your keywords before you write it.
Why is that?
Because if you simply start writing about yourself and no one knows you, why should they care? But if you research for a keyword first and write an epic article that solves the problem people are searching for, then there’s a higher chance that your pin/article will pop up in their search results.
For example, this article you’re reading right now is keyword research. Meanwhile, I have a monthly behind-the-scenes series called #RealChat where I talk about what went well and didn’t go well at the end of each month. Those monthly posts are keyword researched.
What does that mean?
I do create pins for them, but I don’t promote them as hard as I do with keyword-researched posts. I know I should because they’re full of value too.
Also, this means that the people who end up reading those #RealChat posts are active readers on my blog already. They have either subscribed to my email newsletter or have been following me for some time.
You should create both types of content. But if you’re using Pinterest, you really want to get those pins and posts ranked so they show up when Pinterest users are looking for them.
My #RealChat posts are meant to engage my existing audience and share the nitty-gritty details that go behind the scenes. I get vulnerable in them sometimes.
Meanwhile, my keyword-researched posts are meant to acquire new readers from Pinterest. These people usually have never heard of me so I need to frontload some value first and show them what I’m capable of.
In the beginning, I will recommend focusing on keyword-researched blog posts.
Step 1: How to pick a keyword?
If you go to Pinterest and type your main keyword into their search engine, you’ll start to get some ideas. You see, Pinterest even gives you the ideas. How easy is that?!
For example, my main keyword is “blogging” and if I type that word, a few long-tail phrases will begin to populate. Long-tail keywords are keywords with more than two words.
(See the long tail keywords that automatically populate)
At that time, I can really begin to come up with ideas. I usually simply pick any keywords that I can find a solution to or experience I can share. You don’t need to be too picky about them because blogging is a game of consistency. You’ll eventually go through a lot of the keywords anyway.
Now, this is when I say you don’t need to be too serious about your niche. And eventually, you’ll begin to narrow it down over time. Although “blogging” is my main keyword, I talk about other topics on this blog too. Productivity, Trello, mindset, and occasionally social media all get some love on this blog.
If I focused only on content with the main keyword “blogging” or “blog”, I’ll eventually run out of topics. But you can create content on complementary topics as well. For example, bloggers who struggle with the technology of starting a blog usually also have struggled with time management, productivity, etc.
Ideally, you really want to rank for one keyword per blog post and no more than two. I’ve realized that when I want to rank for two, I either don’t get the post ranked at all or it fails to tell Pinterest which keyword to rank it for.
Don’t be too greedy, be honest about what the blog post topic is all about.
Step 2: Solve a problem in your blog post
If you’re using Pinterest to drive traffic to your blog, you must create a great experience for your readers when they land on your blog.
This means a couple things:
— Create content that answers a specific question they came to Pinterest for. Make sure your blog post really answers the question. Because most niches are saturated these days, you want your content to stand out from the crowd
— Decompress images on your blog to help your blog load faster. According to my analytics, most of my readers read my blog on their phone.
— Make sure your blog’s theme is mobile responsive. Don’t assume this, pick up your phone and double check if it is.
— Writing a long blog post of over 1000 words is great, but I will really focus on thoroughly answering the question and solving the problem. I personally haven’t noticed that longer blog posts do better than shorter blog posts, but make your posts at least 800 words.
Here are a few forms of content that are popular among Pinterest users; some stuff they’re always searching for are:
- How-to tutorials
Decide what form of content answers the question before you start writing. For example, let’s say you wanted to rank for the keyword “luxury travel.”
You want to ask yourself, what are some common problems or misconceptions people who are interested in luxury travel have. Yes, this requires you to know a little bit about your audience and what’s going on in their mind.
Then, you want to ask yourself, “what’s the best way to deliver this content and answer this question? Is it through a tutorial or listicle form?”
Step 3: Create pins that entice people to want to click.
Don’t underestimate the power of a power pin. A few blog posts on my website brings in almost 80% of the traffic. Okay, I never sat down and did the calculations (I mean who has time for that?), but the 80/20 rule applies here.
I see that this is true for some bloggers who talk about Pinterest marketing too.
Anyway, if there’s anything I want you to remember, it’s that Pinterest is a VISUAL search engine. That means there are thousands and thousands of pins that users shift through every day and unless your pin speaks and stands out to them, they’re going to keep scrolling their feeds.
Remember that most of these users don’t know you so you can’t assume that people will always click on your pin. If you want to be growing your blog quickly with more readers, you need to create pins and get in front of a new audience.
To be completely honest with you, when I first started out on Pinterest, my pins looked pretty plain and boring. It was because I didn’t have an interest in graphic design anymore and lacked artistic creativity.
After testing hundreds of pins and several sets of pins, I have to say that creating pins that resonate with humans is quite fun!
Think about it, the pin matters a ton. Pinterest users are searching for a post that solves their problem. You can have great content, but if you have a bad pin that doesn’t speak to people, no one will ever see the wonderful content you have behind that pin.
Spend time creating that pin because it can go viral!