If you’re absolutely new to the blogging world, I’m going to answer the question, “What is blogging and how does it work?” What the heck is it? Like, really.
Ever wondered who are the people who start blogs?
What does a blogger even do besides writing blog posts?
When are you ready to start your blog?
Where do you build your blog on?
How do you get started?
If you’ve ever had these questions in your head, this article will answer some of these questions.
Who needs a blog?
There are generally two types of people who are looking to start a blog.
The first type are existing freelancers, coaches, or small business owners who already have an existing product or service offer. But they’re ambitious and want to expand by using a blog to build a more loyal following.
These peeps like to use their blog to market their offer by educating, motivating, or entertaining their audience. Good content creates excited clients!
An example of this is a web designer, copywriter, Etsy seller, or some kind of e-commerce store.
The second type of blogger is a content creator who has a skill or experience in a certain topic or field. These bloggers usually want to build their audience in hopes of creating and selling a product a few months or one year down the line.
At the end of the day, it doesn’t matter which type of blogger you are, the goal of your blog is to build excitement, anticipation, and education around your paid offer.
What does a blogger do?
I don’t know about you, but I’m usually pretty nosy about what happens behind-the-scenes of bloggers, content creators, and entrepreneurs. Anything from how they architect their days to the behind-the-scenes shots of their videos and photo shoots, I’m in.
And yes, while you may fall in love with some bloggers, the behind-the-scenes rarely look as pretty as that perfectly laid out Instagram lifestyle shot.
But here’s couple things most pro bloggers do:
- Publish content consistently (at least once a week; hardcore bloggers do it 2-3x a week even!)
- Build an audience by growing an active community to get people excited about the “main thing” they talk about
- Get people excited to take action (that can be to leave a comment, join your email list, or buy a product)
- Build an authentic and transparent relationship with the people you serve (Vulnerability is my weakness, but every story you share will reveal some kind of that)
That’s what a blog does in a nutshell. Of course, there are other nitty-gritty admin things that they do too.
For one, it’s less about waiting for inspiration to strike. If you’re serious about your blog business, growing an audience and email list, you can’t be waiting for inspiration to strike every morning before you get to work.
You need to plan your content ahead of time even if it means hiding in your bat cave so you can batch next month’s content. I promise it can be fun sometimes.
When is it time to start a blog?
There’s no right time to start a blog. If you’re the first type of blogger, a blog is a great way to grow your audience by showing that you have value to offer first. The truth is blogging takes time and to be effective, you have to be consistent.
I’m sure this idea of consistency isn’t anything new to you. But just like creating Instagram posts or content on any platform, you can’t just write a few blog posts and bail.
That would make people skeptical.
Thankfully, there are ways to make blogging easier, such as batching content.
Also, you can pretty much outsource most of the blog post creation process with the exception of writing your actual content. There are a total of five phases and you can learn more about that here.
Larger companies can afford to outsource that. But if you offer coaching or done-for-you services, you really want to prove to potential clients what you’re capable of.
Now if you’re the second type blogger, now is really the time to start your blog. You have absolutely nothing to lose. The only prerequisite is to have experience with a skill or topic that friends or family has asked you for help.
My workshop, Blog Successfully, can help you launch your blog in 2 weeks. Yes, it’s possible.
The only things you’ll need is to carve out time and to have an open mind to learning.
Where do you blog?
I’ve been blogging for 10 years and I like Bluehost to host my blogs. You can get started for as low as $4/month!
I won’t go too much into hosting and the actual setup of your blog because I’ve already created a video tutorial on how to start your blog on WordPress. It literally takes you 10 minutes.
How do you blog?
If you remember, you want to be consistent in your publishing efforts. This is because your blog is the place where you build a relationship with your audience. You don’t want to be that person who publishes randomly.
In order to grow a blog, here are a few things you want to do once you launch your blog:
- Create an editorial calendar and determine which day(s) of the week you’ll be publishing
- Create insanely useful long-form content including how-to articles, guides, tutorials (at least 800 words)
- Determine how you’ll drive traffic to your blog (It’s great to optimize for long-term SEO on Google, but Pinterest is a much faster social media/SEO hybrid traffic source!)
- Encourage commenting on your blog by creating call-to-actions
- Create a free offer (such as a PDF) for people to sign up for your email list
This is how blogging works in a nutshell.
Consistent blogging requires dedication and blogging are only right for those who are consistent and determined to make it work. You definitely don’t need to have everything figured out on day one.
I’ve published at least 500 articles over the last 10 years of blogging across different niches and I still have moments where I feel like “I have no more content to share.”
You want to plan 2-3 months ahead, but you don’t need to think 3-5 years ahead.
Now that you know what blogging is and how it works, are you ready to launch your blog? Download the FREE Blog Launch Checklist so you know exactly what you need to do!
And if you want to get a headstart and get the full “watch over my shoulder” training, Blog Successfully will help you launch your blog in 2 weeks!
Ready to start and launch your own blog with a bang? Did you know that you can:
- Get my roadmap to launching a blog in 2 weeks
- Start and launch your WordPress blog without any tech experience (Don’t wait 6 months to make this happen! So many new bloggers get too caught up in the small stuff.)
- Power-write your first few blog posts and prepare for launch without losing motivation or momentum
- Get your first group of readers (and loyal fans!)