How can I write blog post fast? Is it possible to not spend 5-6 hours on this process?
If you’ve never written consistently, then publishing and keeping a blogging schedule can really throw off your blogging dreams. And unless you’re doing sponsored blog posts or writing has some intrinsic value to you (it does for me if you’re wondering), you’re not getting paid to publish posts.
But you know it’s important to write or “create content” to nurture your tribe. Or at least that’s what people say.
Below I’ll let you in on how I do it. I have about 60+ articles on this blog though I’ve unpublished a handful of posts that I no longer resonate with.
Let’s dive in. There are a few questions you want to ask yourself before you write each post. This will help you make better decisions before you even start writing!
Has anyone written on this topic before?
I use to make this mistake where I try to come up with creative ideas on what to write about. This might work for some areas of blogging, but I’ve learned that the most effective way to do it is to write about a topic where there is already lots of demand.
This means no more reinventing the wheel. Phew.
And if you research what’s most popular, you know those topics are guaranteed to bring in traffic.
So good, I know, but how do I do this?
There are a few ways you can approach this:
- Use Buzz Sumo to seek out article topics that have the most viral shares. Come up with a topic you want to write about potentially. Then type it into the content search tab. Ideally, you want to write about topics with at least 1000 shares as a very general ballpark.
- Use Pinterest’s search engine. If you’re going to be promoting content on Pinterest, then you really want to do your research on Pinterest. It only makes sense to give people what they ask for. All you have to do is start typing one word into Pinterest search and it will start populating frequently “typed” ideas. They ask the questions, you provide the answers!
When you know it’s a hot topic, you’re already more motivated to write because you know there’s an audience ready for another perspective: YOURS!
Who are you writing for exactly?
I don’t think you will know your ideal audience avatar from Day 1 (but hey, you might!). But it really helps to keep a cheat sheet to remind yourself who you’re writing for each time you do so. Every time, you discover something new about your ideal person, you want to add it to your sheet.
Most of the time, at least part of your ideal client is going to be the “old you.” But once you’ve internalized your ideal client’s pains and struggles, writing for them becomes immensely easier!
Here’s a quick tip if you need it: every time you start writing a blog post, begin with the ideal avatar’s name. It will remind you to write to only one person and that would be your ideal client. Also, using this name at the beginning will remind you to have a conversation with your reader so that you’re not just throwing words at them. When you go back to edit your post, you can take the name out.
What keywords do you want to rank for?
Once you know what keywords you want to rank for, writing becomes so much easier. You suddenly have a purpose. You know what people are searching for. You know how to structure your post so it’s helpful to them.
If you don’t know what you want to rank for, you probably don’t want to write that piece anyway.
Because it’s a sign that the topic isn’t searched enough times and it’s probably not worth your time anyway. You still need to know what broader topic you want to write about. Then using Pinterest search you can hone in on solving a more specific problem.
How can you add to the conversation and what’s been already said?
Now that you know what keyword to rank for, it’s time to ask yourself, how your blog post will be different. What else can you add to the existing conversation?
This is where I go with my gut. Even before I research whether the topic I write about has enough monthly searches, I make sure it’s something that I have the urge to write about. I find that it’s much harder to write about something just because it has demand. Because the content is coming from me, I need to be “fired up” about it.
Is it going to be a how-to, listicle, or a story?
Now it’s time to decide on the structure of the post. Once you can plan the outline of the post, you’ve tackled half the battle. I’ve had tens and hundreds of blog post ideas that went to my Trello archives because I wasn’t able to outline the post. I outline my posts on a Trello card using their “checklist” feature.
Are you going to make this a how-to article, listicle or an inspirational personal story?
A FEW REMINDERS
Do you really have to write 1000+ words blog posts?
This is often what the “experts” say. I do agree that longer blog posts have more perceived value, don’t let it hold you back from publishing something that’s only 900 words. For the longest time, I held myself to this criterion where unless something was over 1000+ words, I won’t publish it.
Value shouldn’t be measured by word count because I have video tutorials on this blog that has had way more views combined that several blog posts that I thought would do really well.
Try not to go under 700 words for your post unless there’s a video component to it. And the video is the main purpose. I’ve definitely clicked on Pinterest links that lead me to posts that only have a meager 3 paragraphs. Now that won’t really cut it — and that even looks scammy.
Draw from experience. Writing will be like second nature if you’re writing from experience.
Once you get the hang of writing your posts, you’ll realize the actual writing isn’t the hardest.
So what is?
The planning: coming up with the ideas, making sure that it’s something people want to read, and ensuring that you have enough to add to the conversation.
Writing the post can take about 30 to 45 minutes depending on the length of it. But when you’re drawing from experience, you actually feel relieved to get everything off your head.
The more you write, the faster you get at it.
Like most things, it takes time and practice. The more you write, the better you get at it. Though keep in mind that blogging isn’t only about writing. You do want to make your posts conversational and truly talk to your readers.
And you might be saying, “but I have writer’s block!”
But if you’re having a conversation with your people, you shouldn’t. No one ever says they have talker’s block.
So the next time you say you have writer’s block, it might be approaching writing the wrong way.
P.S. And think about to my previous tip about starting off every post with your ideal client’s name. Yeah, give that avatar a name. Name it, perhaps after your childhood imaginary friend.
These days, my brain automatically turns on to write when I open a blank Google doc.
But that’s because I already have a list of ideas and outlines planned. So be prepared.
I’ve written at least 500 posts across all my previous blogs before this one so publishing may seem like it comes easy to me. To be honest, every time I stop writing for a few weeks, it takes a couple blog posts to get the hang of it again.
How long does it take for you to write each blog post? Which tip above do you think will help you write blog posts faster?